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Phyron AI, the American way

  • By Phyron
  • Oct 23, 2024 - 3 min read
Phyron AI, the American way
Hi Osman. Welcome back from Vegas. What, exactly, did you do there?

 “Thank you, Rolf! In Las Vegas, I attended the Digital Dealer event, where I focused on engaging with potential clients and industry leaders, and showcasing Phyron’s innovative video solutions. It was a fantastic opportunity to connect with automotive professionals, network with other vendors and partners to explore collaboration opportunities, and stay updated on the latest trends.

“The U.S. market’s focus on digital transformation is remarkable, with a heavy emphasis on customer experience and data-driven insights. American businesses value solutions that are easy to implement, so demonstrating Phyron’s ability to drive quick and tangible ROI resonated well with potential clients.”

What strikes you as different … from Europe or the UK, I mean?

“One major difference is the scale and pace of business. In the U.S., everything moves quickly, and decisions are often made on the spot. There’s also a strong focus on customer-centricity and a willingness to invest in advanced technologies to stay competitive."

Tell me something about your job … what are your main focus areas?

“My main focus areas are business development and client relationship management, particularly within the U.S. automotive market. I’m working to expand our customer base by identifying key stakeholders, understanding their specific challenges, and positioning Phyron’s video solutions as the ideal answer to their needs. Developing new strategies to enhance Phyron’s presence and generate leads is also central to my role.”

The recent kickoff must have been pretty intense for you as a newcomer. What did you get out of it? 

“The kickoff was indeed intense but also incredibly rewarding. It gave me a deep dive into Phyron’s culture, vision, and goals, as well as the chance to connect with colleagues from across the company. The kickoff also provided valuable insights into our go-to-market approach and how we differentiate ourselves from competitors.”

What do you do outside of work? What does a normal weekend look like for you? 

“I’m a huge Arsenal fan and enjoy watching football or catching up on MMA fights. A typical weekend might involve meeting up with friends for dinner, trying out a new restaurant, or planning my next travel adventure. I also enjoy reading about emerging technologies.

Anything particular in that area?

“One thing that’s really exciting for me at Phyron is our partnerships with Meta and TikTok. It’s a unique opportunity to help brands engage with their customers in fresh, dynamic ways, leveraging our AI-powered video solutions on these major platforms.”

Rolf Andersson
Phyron Writer and Editor

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