Privacy policy

This policy explains how Phyron AB (org. no. 559191-8379), Linnégatan 2, 114 47 Stockholm, Sweden (“Phyron”, “we”) handles personal data when you visit phyron.com or contact us. Phyron is the controller of this data.

This policy covers phyron.com and how we handle our business contacts with prospects, customers and partners. Personal data that our customers upload to or handle in the Phyron App and Web Portal is processed on their behalf under our customer agreements.

WHAT WE COLLECT AND WHY

Demo requests and contact forms. When you book a demo or contact us, we collect your first and last name, work email, phone number, company website and, if you give it, your stock volume. We also record the page you sent the form from and campaign information (UTM tags) so we know how you found us. We use this to contact you about your request and to follow up on a possible business relationship. Legal basis: our legitimate interest in answering business enquiries, and steps taken at your request before a contract.

Prospects. We also contact dealerships, dealer groups and partners that we believe could benefit from our services. For this we collect business contact details — name, role, company, work email address and phone number — from public sources such as company websites and LinkedIn, and from business data providers. We use them to reach out by email, phone or LinkedIn, sometimes through agencies that book meetings on our behalf. Legal basis: our legitimate interest in marketing our services to businesses. You can object at any time; we will then stop contacting you and keep only what we need to make sure we don’t contact you again.

Customers and partners. If you become a customer or partner, we keep contact details for the people we work with to run the agreement. Legal basis: performance of the contract and our legitimate interest.

Newsletters and marketing emails. We send marketing emails to business contacts. Our emails record whether they are opened and which links are clicked, so we can see what is relevant to you. You can unsubscribe in every email. Legal basis: legitimate interest or your consent, depending on the country.

Website use. Cookies that are needed for the site to work are always on. With your consent, we also use Google Analytics 4 (through Google Tag Manager) to see how the site is used, and HubSpot and Salesforce Pardot to understand how business contacts engage with our website and emails. See “Cookies” below.

WHO WE SHARE IT WITH

We use service providers that process data on our behalf, under data processing agreements:

• Salesforce, including Pardot (CRM, marketing emails and email engagement)

• Framer (website hosting and forms)

• Mux (video playback)

• Usercentrics / Cookiebot (cookie consent)

• Google (Tag Manager, Analytics 4 and fonts)

• HubSpot (marketing automation and website tracking)

We also share data within the Phyron group — Phyron AB (Sweden) and Phyron Ltd (UK) — and with consultants and agencies who sell or support our services in other countries. In addition, we use standard business tools for email, meetings, support, invoicing and accounting.

We don’t sell personal data.

TRANSFERS OUTSIDE THE EU

Some of our providers, consultants and group companies are outside the EU/EEA. Where data leaves the EU/EEA, we rely on an EU adequacy decision (for example for the UK and Canada), the EU–US Data Privacy Framework, or the EU Commission’s standard contractual clauses.

COOKIES

We sort cookies into the same four categories you see in our cookie banner: necessary, preferences, statistics and marketing. Necessary cookies make the site work and are always on. The other categories are only used if you agree. When you first visit, the banner lets you allow all, allow a selection, or deny. You can change or withdraw your choice at any time through “Cookie settings” at the bottom of every page.

The list below is kept up to date by our consent tool, Cookiebot, which scans the site regularly. It shows every cookie we use, its category, who sets it, what it does and how long it lasts.