Our founders brought unique competence and experience in areas like film and video, special effects, online sales and international marketing. Sharing the same love of cars and the same fascination with new, game-changing technology and business models, they are the backbone of Phyron’s management team.

Digitalization will continue to drive change beyond our imagination. Beyond electrification, new subscription models, or self-driving cars. But as long as there will be cars and car buyers, these things will never change:

Buyers will always start their buying journeys online

They will always prefer life-like presentations

Automation will always lower selling costs

Phyron will continue to develop new, innovative solutions to make life easier and more profitable for car dealers and OEMs around the world.

phyron_founders_original.mp4

After several years of development, Phyron AB was established in Stockholm, Sweden. 

The product was launched in several industry segments including e-commerce, real estate, and automotive. 

Within the first year, Phyron was the first sales and marketing solution ever officially recognized by the EU as Tomorrow's Innovation Leader.

Phyron 2.0 released. With AI and advanced logic, we now produce videos with high-end creative quality, in any format, for any platform, for all customers' products. 

Towards the end of the year, a strategic decision was made to focus 100 % on automotive.

The company expanded rapidly from the Nordic countries across Europe. Feet on the ground in the UK and Germany. This was essential to understand the local markets, maintain and further develop close relations with local dealers and dealer groups. 

After the first two years, more than 1,000 dealers use the Phyron solution, and not a single one has dropped out.

Phyron established a sales subsidiary in Toronto, Canada as a bridgehead for the company’s expansion into North America. Several dealers are already up and running. In Italy, Phyron’s representative and our local partner introduced the solution and connected the first dealers. 

The first dealer groups connected in the BeNeLux countries. In May, a Senior Account Executive joined our team in France and we are now looking forward to the expansion. 

The company now works closely with 15 reselling partners in 13 countries. Requires zero hands-on. Some of our re-sellers/partners onboarded over 30+ customers a month with our front-end campaign manager.

This is Phyron

Our story

The road ahead

Founding team

Product launch