Hear what our customers have to say about selecting Phyron as their video ads provider

Customer Stories | Phyron

Customer Stories

We sat down with Donatella Cavallari, Intergea Group’s enthusiastic Marketing and Communications Manager based in Turin, the historical headquarters of Fiat in northern Italy.

When asked what she loves the most about her role, she says it’s the dynamism. “If you’re a doctor or a scientist, two plus two usually equals four, but not in marketing. You have to think creatively, and you’re constantly searching for the best solution to achieve your goal.”

Having first started her career in automotive at Stellantis, Donatella now manages the marketing for two of Intergea Group’s holding companies, Theorema and Logica. Their 500+ fleet of vehicles include 14 different brands, such as Fiat, Citroën, and a new electric vehicle (EV) player from China, BYD.

Curious about the sales and overall interest of EVs in Italy, Donatella responds that Italians have been skeptical, however, things are changing with more information and availability of charging points. "In fact, EVs now make up 2% of Italy’s automotive market and it’s growing each quarter."

Before Phyron, Donatella already identified video as a crucial part in her marketing strategy. 

“We were producing videos one-by-one manually but it was too expensive in terms of cost and time spent. This is why I wanted to implement Phyron.” 

She continues, “Phyron allows us to easily produce videos for our top-of-funnel campaigns for our Automotive Inventory Ads (AIA) on Meta. This frees up the time of our video production team, allowing them to focus on producing other types of video content, like customer testimonials.”


By signing up to Phyron’s Inventory Video and Paid Ads solutions, Donatella's ad-content creation and publication workflow is fully automated.

Inventory Videos

With zero manual work involved, Phyron’s API automatically fetches Theorema and Logica’s existing car inventory data, consisting of their images and car specifications. Phyron AI then transforms it into fully branded, dynamic videos in 4 formats for 18+ placements.

Paid Ads

With Phyron's Paid Ads solution, Donatella's ads are automatically published and updated across Meta (Reels, Watch and Stories) in real time. She's also able to fully leverage Meta's new Product Level Video (PLV), which was introduced in January 2024. 

In a nutshell, PLV is an extension of Meta's Automotive Inventory Ads (AIA). It allows sellers to advertise their entire car catalogue on a Vehicle Identification Number (VIN) or Stock Keeping Unit (SKU) level. The main difference is that advertisers can now scale their ads with engaging videos, rather than only static images.  

Combined with Meta’s vast userbase and smart targeting functionality, car buyers are targeted based on their interests, online behaviour and geographic location. For automotive retailers, running catalogue ads on Meta is a no-brainer: you can scale your ads effortlessly, and reach even more digital buyers as the platform hosts over 3.5 billion people.

Results: More leads, time and cost savings

“For our used vehicles, implementing Phyron AI video was a complete game changer.” Sharing her screen, Donatella shows us the results of her catalogue ads on Meta for the last 51 days.

“For an accurate analysis, I set up two ad sets for our AIA campaign on Meta. It’s like an A/B test, with the same budget, except one ad set includes Phyron videos and images, and the other has only images.”

The figure below shows the ad set with Phyron video, which had been added on May 1st.


Compared with the image-only ad set below, there’s a clear winner in terms of performance.                                                                                                                                                              

By comparing two ad sets over a 51-day period—one featuring Phyron AI videos and the other using only images—Donatella observed a remarkable 76% increase in Facebook leads and a 22% decrease in Cost Per Lead (CPL) for her video ads. Conversely, the image-only ads saw a 5.3% decrease in leads and a 21% increase in CPL. 

These results represent the effectiveness of video content in engaging audiences and growing conversions. Moreover, it’s a testament to the power of automation, which has allowed Donatella and her team to scale their video production effortlessly and be among the first to successfully implement Meta’s new PLV ads. 


With over 8 showrooms and 500+ used vehicles, capturing consistent, uniform content has been a challenge for Intergea Group. Donatella claims that around 70% of the used cars were photographed using a smartphone.

“The entire process was very manual. I have a video producer and several members of my team that are involved in capturing images and video, as well as carrying out post-production activities,” according to Donatella.

Automating the creation of her top-of-funnel videos has freed up time for her and her team to focus on other activities, like producing customer testimonial videos for the later stages of the customer journey.

Donatella says, “being able to use Phyron’s AI and automation has allowed us to save over 90% of our time in content production and cut costs by 80%.”


This case study highlights the transformative impact of AI-driven video content for Intergea Group’s marketing efforts. By integrating Phyron AI video into their Meta catalogue ads, they achieved a significant boost in lead generation and cost efficiency, with a 76% increase in Facebook leads and a 22% reduction in Cost Per Lead (CPL).

Additionally, automating video production with Phyron has led to a huge amount of time and cost savings. Our AI and automation cut their content production time by 90% and reduced costs by 80%, allowing their marketing team to focus on more strategic initiatives.

To summarise her experience, Donatella says, “We’re very impressed with the results we’ve achieved through Phyron. So much so that I have communicated our impressive results with other marketers at Intergea Group’s holding companies and encouraged them to sign on, too.” 


We sat down with Donatella Cavallari, Intergea Group’s enthusiastic Marketing and Communications Manager based in Turin, the historical headquarters of Fiat in northern Italy ...

We had the pleasure of interviewing Anders Belsø, a 37-year old father of two who has been at Jan Nygaard since 2015. Starting in Sales, Anders has been working as a Premium Selection Manager for just over 2 years, perfecting the art of curating the best BMWs and Minis in the Copenhagen area.

With three opulent stores on the outskirts of the Danish capital, Jan Nygaard pride themselves on offering a fleet of 120 top-tier cars at all times, both online and in-store. Their commitment to excellence is reflected not just in their premium cars, but in the aesthetic appeal of their beautiful showrooms.

“We have premium cars and premium showrooms. We need to be ‘premium’ online as well.”


With the aim of streamlining the “premium feel” across all customer touchpoints, Anders and his team grappled with the intricacies of media production for their digital showroom.

Speaking of their inventory photos, “the entire process was very manual, time consuming and expensive. We hired a professional photographer who would come to our stores every other week. With the additional editing, our time to market was about 3 weeks.” 

Without an efficient way to produce images, exploring new engaging formats like video to present their cars seemed too far of a reach.


It was a LinkedIn message from a member of the Phyron  team that led Anders to discover the power of AI for video production. “We were eager to explore this engaging new format so we signed up for Phyron’s Inventory Videos.”


With zero manual work involved, Phyron’s API automatically fetches Jan Nygaard’s existing car data, consisting of their images and car specifications. Our platform then creates the dynamic videos, including the automated rendering, hosting, and streaming on online marketplaces, websites and social media.

With over 100 ways to customise, including 7 design templates and alternative colour schemes, Jan Nygaard’s digital showroom is on-brand with a consistent look and feel across all of their customer touchpoints.

Impressed with Phyron’s Inventory Videos, Anders was eager to use AI and automation to produce still images in order to save time and cut costs.

Using Phyron’s Stills, our AI-image editing tool, meant that Anders and his team could benefit from automatic editing, background removal, background replacement, and image-resolution upscaling. He claimed, “Before, it would take us 3 weeks to get our edited images online. With Phyron, we do it all on the same day.” 

Results: Cost Savings, Conversions & Time to Market 


Coupled with a faster time to market, the elimination of manual processes has also translated to significant cost savings. 

Prior to Phyron, Jan Nygaard were paying approximately 380 Danish Krone, or 50 Euros per car for photography and editing. With Phyron Stills, they are saving more than 88% – without even taking into account their video production.

Higher Marketplace Conversions with Phyron AI Video 

                                                                                                                                                                                      Jan Nygaard data, Bilbasen 2024


Upgrading their car listings from still images to Phyron AI videos on Bilbasen, Denmark’s largest online car marketplace, has proven to have a positive impact across all measured engagement metrics, and at all stages in the customer journey:

Preliminary interest (clicks to website): +31%

With Phyron AI videos, Jan Nygaard’s car listings have drawn more attention and encouraged potential buyers to take action – whether it’s seeking more information, making inquiries, or expressing a higher level of interest through calls and favourites.

Focusing solely on image production, Anders and his team have saved over 95% of time as result of Phyron Stills. Replacing the manual photography and editing with AI and automation, their time to market has decreased from 3 weeks to less than 1 day. 

With stellar results across the board, we asked Anders how he feels about the future of our collaboration. “We have a great relationship with your team and we’re very pleased with the results. In fact, we recently signed up for your Paid Ads.”

Phyron’s Paid Ads allow Jan Nygaard to benefit from always-on advertising on social media, in 4 video formats for 18+ different placements. With our AI platform automatically analysing 500,000 cars daily, we help Anders and his team craft the perfect pitch for each car on every platform.

We had the pleasure of interviewing Anders Belsø, a 37-year old father of two who has been at Jan Nygaard since 2015. Starting in Sales, Anders has been working as a Premium Selection Manager for ...

Swedish tech company Phyron offers the industry’s leading AI solution enabling vehicle? car brands and retailers – whether independent or franchised – to create consistently high-quality, on brand videos for every car in their inventory, potentially in the thousands, within minutes, without any filming or data hosting worries

Stockholm, 10 March 2022 – Phyron, Swedish video tech pioneers, today announced Wensink Automotive are now using their AI powered software to create engaging and “on-brand” automated videos of their entire stock of 2,400 vehicles showcasing them on their digital forecourts.

Phyron’s innovative video and AI solution is the world’s first software solution for automated video production and distribution for the global automotive industry. The team has been working with automotive brands, dealers, and partners since 2019 and now counts over 1,000 customers across Europe. So far in 2022, its customers’ car videos have been viewed more than 226,000,000 times.

The unique and high-tech AI software and its algorithms enable Phyron to create videos for vehicle advertisements which can be used on OEM’s brand or retailer websites, as well as classifieds and across social media channels. Not only do its automated videos save retailers huge amounts of time and money on video production, especially as there is no need for a salesperson to video any cars on site or prepare a script of key features, they ensure premium quality films of every single car in a firm’s inventory has an engaging video ad attached to it in minutes.

The innovative process works by Phyron taking a data feed from a retailer or car brand, including at least three still images and key product details. The artificial intelligence (AI) then identifies the key properties in the images, including various shot angles, interior elements and exterior highlights, and then strips out the backgrounds and replaces them with a neutral one. The unique software then adds special effects, shadows and overlays the desired product specifics and any customer offers on the relevant images, including price and retailer dealer branding.

Thanks to state-of-the-art cloud computing Phyron can process an unlimited amount of videos concurrently, taking about 10 minutes to render them all, posting them live on a single retailer or auction site’s website, or scale them across an entire national or international network if needed. If a detail changes, such as price, or promotion, the data feed updates and the video is re-rendered automatically as part of the small video fee.

Johan Sundstrand CEO, said “Phyron’s automated videos use in-built artificial intelligence to enable over 2,400 car ads to be turned into high quality, on-brand videos in just minutes. Thanks to the dynamic customer-centric approach, if any of the vehicle information changes in the data feed, videos will be updated and re-rendered automatically, ensuring every single Wensink Automotive new and used car ad carries the correct promotional information in the most engaging videos ever.”

Leon van Davenhorst Digital Marketing Manager at Wensink Automotive, said “Automated video it’s also about efficiency. Video can be an outstanding sales tool, but every one of those 2,400 cars is unique, and our car catalog is updated every day. Producing that many videos manually would be impossible, now the entire process is fully automated”.

Wensink Automotive operates over 40 car and truck dealerships across the Netherlands, mainly concentrated in the eastern and northern parts of the country. Based in Zwolle, they are the first car dealership in the Netherlands to apply Phyron’s software solution for automated generation of AI-enhanced, video ads.

Dutch car and truck dealer group Wensink Automotive has introduced Artificial Intelligence (AI) created automated video ads for its entire stock of 2,400 new and used cars Swedish tech company Phyron offers the industry’s leading AI solution enabling vehicle? car brands and retailers – whether independent or franchised – to create consistently high-quality, on brand

Phyron delivers AI powered automated videos for leading Dutch dealer group Wensink Automotive

Dutch car and truck dealer group Wensink Automotive has introduced Artificial Intelligence (AI) created automated video ads for its entire stock of 2,400 new and used cars ...

Dealerships keep tens, hundreds or even thousands of cars in stock at considerable capital costs. To help speed up sales Carweb, Norway’s no. 1 automotive software and marketing provider, now offers hundreds of car dealers automated video with AI.

Carweb, a major Nordic provider of Automotive software and marketing, is now offering their clients – several hundred car dealers – automated AI video services by Phyron. The solution is jointly offered by Carweb and its video pioneering parent company Finn.no. Finn is not only the largest Norwegian website in terms of page views, but also the world’s ninth largest classified. 

“Video brings the entire buyer experience closer to a deal and has shown to speed up sales and thus cutting capital cost” 

Today, a huge ambition within automotive marketing is to give each potential customer a better understanding, knowledge and personal feeling for the specific vehicle, throughout the entire buying process. In order to achieve this, no means of communication can compare to video. Video does not only convey a selling message fast and effectively; it also brings the entire buyer experience closer to a closing deal. 

“Our clients demand a video for each unique used car but rejects using costly manual labor creating them.”  

Highlights best-selling points – automatically

Phyron’s video solution includes artificial intelligence (AI) which automatically identifies the best-selling points of each individual car as well as removes unwanted backgrounds. The possibility to directly book a live demo in the video using eDialog24, takes us even further in the sales process. This incredible, built-in selling power adds considerable weight to the dealers’ marketing strategies, and to their marketplace listings.

“As recent studies indicate, fully 80 percent of all car buyers want to see a video before they buy a car and a staggering one out of three wants to buy a car online without visiting a traditional showroom. Video plays a major role in this digital transformation as well as in engaging the buyer and making each car stand out. This also saves money for the dealer by shortening the buying process.”   

“Creating a professionally high level video that is appealing and selling is not enough”, explains Phyron’s CPO. “Since we are working with hundreds of dealerships, the production must be visually neutral and likeable for it to work with different brands and all of their colors and logos. These are very important criteria’s that we always make sure to meet, together with Carweb.”

The cooperation between Carweband Phyron is a strong example of where the automotive business is heading. A more cost-effective business model for automotive retailers, platform providers and marketplaces worldwide. To this end, the solution is the world’s first easily scalable, top quality automated video production for the global automotive industry.

Dealerships keep tens, hundreds or even thousands of cars in stock at considerable capital costs. To help speed up sales Carweb, Norway’s no. 1 automotive software and marketing provider, now offers hundreds of car dealers automated video with AI. Carweb, a major Nordic provider of Automotive software and marketing, is now offering their clients –

How Carweb innovates marketing in the Norwegian automotive business.

Susa Niemelä is Chief Digital Officer at Rinta-Joupin Autoliike, one of Finland’s largest resellers of new and used cars, vans, campers, and motorcycles. After 18 years in different positions, it’s an understatement to say that she knows the company and the industry well: “My job is not only about digital developments, to make it work I must be engaged in sales, marketing and customer relations, too.”

The family-owned company operates 26 sales and 11 service points around the country, and with some seasonal fluctuations, the catalogue shows around 4,000 vehicles. Every single vehicle is presented in a live video on the company’s site, with rather impressive results. Says Susa Niemelä:

“The best way to measure the success of our marketing efforts is how many buyers we are able to attract online, how much time they spend on our site, and how much interest they show in each vehicle. Since we introduced video three or four months ago (June 2021), more buyers come to the site, they usually look at more than one car, and around 90% of them watch the entire video, end-to-end! We are very pleased with the sales results too.”

Most car buyers start their search by visiting the websites of several dealers, many of them in other locations. Which, according to Susa Niemelä, is one reason why informative, high-quality pictures or videos are so important:

“There are so many options in digital marketing today, and we are constantly looking out for new ideas and solutions like, for example, 360o photos. When introduced to Phyron’s automated video solution, we immediately recognized the opportunity to present all cars to all potential buyers in a more effective way. Especially when buyers cannot proceed to a local showroom to see the actual car. A good visual impression was always important to catch the buyers’ attention.” 

Another vital factor was that the solution does not require any additional work for the marketing team or the people at our 26 local selling points.

“We always had to take photos of every incoming car, and we always had to fill in the essential data in the car catalogue. So we simply connect to Phyron’s video generator and get complete, ready-to-use videos in return. It’s really as easy as that.”

Susa Niemelä is Chief Digital Officer at Rinta-Joupin Autoliike, one of Finland’s largest resellers of new and used cars, vans, campers, and motorcycles. After 18 years in different positions, it’s an understatement to say that she knows the company and the industry well: “My job is not only about digital developments, to make it work I

We simply attract more car buyers online | Phyron

We always had to take photos of every incoming car, and we always had to fill in the essential data in the car catalogue. So we simply connect to Phyron’s video generator and get complete, ready-to-use videos in return. It’s really as easy as that.

In order to speed up sales, every phase of your customers’ buying journey needs to move faster, all the way. To get more leads and increase sales in the sea of dealers and cars, the online visitor must find what they are looking for, fast and easy. DinBil is doing exactly that.

DinBil is a Swedish dealership selling around 77,000 cars per year. The company represents brands such as Volkswagen, Skoda, Audi, Seat and Porsche in all Swedish metropolitan markets.

A rapidly growing number of car buyers have come to expect the convenience of viewing your entire car range online. Today, your most business-critical showroom is the digital one.

To create instant attraction, your digital platforms must welcome each potential buyer as effectively as in the physical showroom. Your visitors will probably look at a number of similar cars, so it is very important to present each one as favorably as possible, highlighting the precisely right selling points. As a professional, trustworthy dealership you need to present your range and each individual car in a way that is as conveying as a live showroom demonstration.

Today your business-critical showroom is the digital one

Until recently, car dealers such as DinBil struggled to demonstrate their dedication to inform and support their potential buyers online. Since mid 2019 the nationwide cardealer gives their potential buyers a brand-new experience that does not only capture their attention but also improves the perceived quality of the information provided. Presenting thousands of videos every week, DinBil’s management reports increased car sales as well as a much-improved brand awareness.

46% more lead generation and improved brand awareness

Ever since DinBil introduced their new marketing take, their videos have become an extremely important resource in the customers’ decision-making process. An average visitor spends nearly 20 seconds of each online visit watching a video per car visit. Since the automated video implementation in 2019, DinBil’s sub brand Volkswagen has increased their lead generation by much impressive 46%. The successful implementation of automated video is the groundbreaking results of a close, continuous collaboration between Phyron and DinBil.

In order to speed up sales, every phase of your customers’ buying journey needs to move faster, all the way.

How DinBil primarily invests in their digital showroom

Carweb, a major Nordic provider of Automotive software and marketing, is now offering their clients – several hundred car dealers – automated AI video services by Phyron. The solution is jointly offered by Carweb and its video pioneering parent company Finn.no. Finn is not only the largest Norwegian website in terms of page views, but also the world’s ninth largest classified.

“Video brings the entire buyer experience closer to a deal and has shown to speed up sales and thus cutting capital cost”

– Wiggo E. Ryhjell, Director of Business development & marketing.

Today, a huge ambition within automotive marketing is to give each potential customer a better understanding, knowledge and personal feeling for the specific vehicle, throughout the entire buying process. In order to achieve this, no means of communication can compare to video. Video does not only convey a selling message fast and effectively; it also brings the entire buyer experience closer to a closing deal.

“Our clients demand a video for each unique used car but rejects using costly manual labor creating them.”

Highlights best selling points automatically

“As recent studies indicate, fully 80 percent of all car buyers want to see a video before they buy a car and a staggering one out of three wants to buy a car online without visiting a traditional showroom. Video plays a major role in this digital transformation as well as in engaging the buyer and making each car stand out. This also saves money for the dealer by shortening the buying process.”

The cooperation between Carweb and Phyron is a strong example of where the automotive business is heading. A more cost-effective business model for automotive retailers, platform providers and marketplaces worldwide. To this end, the solution is the world’s first easily scalable, top quality automated video production for the global automotive industry.

Dealerships keep tens, hundreds or even thousands of cars in stock at considerable capital costs.

Automotive traders using Automotive Transformation Group NetDirector® Auto e-platform can now include an instant, automatically generated high-quality video for every vehicle in stock. There are no limits: A car dealership with hundreds or thousands of new and used cars in stock can present each one to potential buyers with an attractive video, automatically identifying and highlighting the best features.

Phyron’s co-founder Mattias Kellquist says: “We are excited to be partnering with Automotive Transformation Group to deliver the service to their industry-leading network.”

Tim Smith, chief commercial officer at The Automotive Transformation Group, says

“We are always looking for ways to enhance our NetDirector® Auto-e platform, and our partnership with Phyron allows us to deliver unprecedented video content for retailers. This is something that was previously expensive and took a lot of time to do with inconsistent results.”

The AI engine from software-as-a-service company Phyron turns images, text, data, and weblinks into quality videos highlighting each car’s best selling-points with the aim of improving the sales process and stock turnover.

Driving sales conversion and speed of car sales

The Automotive Transformation Group solution enables omnichannel consumer connection for automotive manufacturers, dealer groups, and independent retailers around the world. Phyron launched its Automation+AI software in 2019 and is rapidly expanding from the Nordic region into continental Europe and the UK.

Says Tim Smith: “The Phyron platform will enable retailers to include video assets across every unit in stock without the time demands and costs previously associated with manual video production. Research has shown that videos deliver significant benefits in driving higher sales conversion rates and the speed of car sales.”

Automotive traders using the Automotive Transformation Group NetDirector Auto e-platform can now include an instant, automatically generated high-quality video for every vehicle in stock

The Automotive Transformation Group deliver car retailer video content

Automotive traders using the Automotive Transformation Group NetDirector® Auto e-platform can now include an instant, automatically generated high-quality video for every vehicle in stock