"We want to help the automotive industry by providing an ecosystem where everything is intertwined."

That’s how Maša Petan, Marketing Manager at AutoBrief, describes the Slovenian company’s mission. Since April of this year, Phyron has been part of that ecosystem as one of AutoBrief’s most impactful partners - so what does life as a Phyron partner look like?

We sat down with Maša and the team to discuss the journey so far and get some insights for future partners.

From conference to collaboration

AutoBrief were introduced to Phyron’s Partnership Director, Graeme Dengate, at the Autosbuzz conference in Portugal. 

At that time, many AutoBrief clients were reliant on traditional marketing methods and were hesitant when it came to social media advertising. Despite the fact that many dealerships could see the potential of showcasing their stock through more imagery and video, the perception was that digital marketing was ‘a lot of work’. And for their smaller dealers in particular, the barriers for entry felt too high. Many were also unaware or sceptical about the power of AI.

AutoBrief needed a cost-effective solution for their clients that could simplify the content creation process, and pinpointed Phyron as a potential partner. Initial discussions began after the conference in Portugal and soon after, both teams got to work.

“The integration process was seamless and efficient”

AutoBrief decided to integrate Phyron’s enhanced stills, inventory videos and paid ads solutions into their platform - Phyron’s entire product suite at that time. With all the buying trends pointing to the growing importance of engaging imagery, video and paid ads, it was seen as an integration that would strengthen AutoBrief’s DMS platform and give their clients the power to reach more customers, more efficiently. 

Leading the partnership on the AutoBrief side was Aljaž Urbanc, Chief Product Officer. Reflecting on the onboarding process from start to finish, Aljaž only had good things to say:

“The integration process was seamless and efficient. All we needed to prepare was an API with vehicle data, and Phyron immediately started generating videos and ads. Their team provided clear documentation and proactive support, ensuring a smooth onboarding experience.

Within a short period, we had their solution fully integrated into AutoBrief and this allowed our dealers to start benefiting from Phyron’s capabilities almost immediately. The smooth and quick integration showed how well Phyron’s technology fits with AutoBrief's system, making the whole process effortless and a big plus for our platform.”

After the successful onboarding process AutoBrief began offering Phyron’s solutions within their platform, and clients began seeing positive results immediately.

A 10-fold increase in calls

Eager to see the real-world impact of Phyron’s solutions, Maša and the team took a trip to one dealership - RAAC avtomobili in Slovenia - and discovered that Phyron’s AI-powered video ads had given them:

✔️ A 10-fold increase in the number of calls from interested buyers
✔️ A doubling in the number of inquiries for test drives
✔️ A faster decision-making process with customers arriving at the showroom ready to make a purchase

You can see the transformation for yourself in AutoBrief’s very own case study video.

"They’re loving it, especially how easy it is to create ads”

This success with Phyron’s products has been seen across AutoBrief’s clients, with the team telling us that collectively their automotive retailers have experienced:

✔️ A 32% increase in reach 
✔️ A 83% boost in link clicks
✔️ A 102% increase in leads, with the number of leads doubling on average

Speaking to us about what AutoBrief’s clients have to say about Phyron, Maša told us:

“They’re loving it, especially how easy it is to create ads and how little time they’re using on it. In a month, they’re already seeing results.”

Modernising automotive marketing, together

As a result of this breakthrough, AutoBrief is experiencing a knock-on effect across their other products. According to Maša:

"We’re seeing that with Phyron, using video ads also sells our other features better. We can sell the entire package together."

In just a short time, AutoBrief’s success with Phyron’s AI-powered platform has helped to reshape automotive advertising in Slovenia - but they’re not just stopping there. Next in their targets is an expansion to Croatia where they plan to bring the same transformative results.

As Tomaž Kavčič, Content manager at AutoBrief, puts it:

"We are in transition from the traditional way of offering cars to the modern."

And as the success of the AutoBrief partnership has shown, Phyron is perfectly positioned to support the wider industry in this transition.