Resource Hub

Jul 12, 2024

Intergea Group Grows Meta Leads by 76% with Phyron Video

We sat down with Donatella Cavallari, Intergea Group’s enthusiastic Marketing and Communications Manager based in Turin, the historical headquarters of Fiat in northern Italy ...

Feb 15, 2024

Replacing Manual Tasks with AI: How Jan Nygaard Saved 88% in Costs with Phyron

We had the pleasure of interviewing Anders Belsø, a 37-year old father of two who has been at Jan Nygaard since 2015. Starting in Sales, Anders has been working as a Premium Selection Manager for ...

May 25, 2022

The Automotive Transformation Group deliver car retailer video content

Automotive traders using the Automotive Transformation Group NetDirector® Auto e-platform can now include an instant, automatically generated high-quality video for every vehicle in stock

Nov 1, 2021

We simply attract more car buyers online

We always had to take photos of every incoming car, and we always had to fill in the essential data in the car catalogue. So we simply connect to Phyron’s video generator and get complete, ready-to-use videos in return. It’s really as easy as that.

May 25, 2020

How DinBil primarily invests in their digital showroom

In order to speed up sales, every phase of your customers’ buying journey needs to move faster, all the way.

May 25, 2020

How Carweb innovates marketing in the Norwegian automotive business

Dealerships keep tens, hundreds or even thousands of cars in stock at considerable capital costs.

Jun 9, 2022

Phyron delivers AI powered automated videos for leading Dutch dealer group Wensink Automotive

Dutch car and truck dealer group Wensink Automotive has introduced Artificial Intelligence (AI) created automated video ads for its entire stock of 2,400 new and used cars ...

Jun 9, 2022

How Carweb innovates marketing in the Norwegian automotive business.

Dealerships keep tens, hundreds or even thousands of cars in stock at considerable capital costs. To help speed up sales Carweb, Norway’s no. 1 automotive software and marketing provider, now offers hundreds of car dealers automated video with AI. Carweb, a major Nordic provider of Automotive software and marketing, is now offering their clients –

Nov 8, 2024

What Trump's re-election could mean for the automotive industry

Explore how Trump's re-election could reshape the auto industry, from potential trade wars and tariff hikes to new tax breaks and relaxed environmental standards.

Oct 1, 2024

How to Set Up Meta Automotive Inventory Ads (AIA)

Let’s set the scene: You’re a car dealer with over 100 cars in stock. In order to reach more buyers and maximize sales, you know that online advertising is a must.

Jul 25, 2024

3 Ways to Elevate the Car Buying Journey

A recent study from Boston Consulting Group revealed that out of 2,000 survey respondents, only half of car buyers were fully content with their recent purchasing experience.

Jun 19, 2024

The jiu-jitsu photo artist

”Yes, it’s personal and it’s art but it’s also a business.” says Julius F Garrido

Apr 15, 2024

Power Your Automotive Inventory Ads (AIA) on Meta

Remember the days where you needed to publish an individual ad manually? For a car dealer with 100 cars in their inventory, that was a painful task. For 1,000+ car listings, forget about it!

Mar 12, 2024

The third wave of always-on product advertising

The landscape of digital advertising is continuously being shaped by transformative waves, each heralding new platforms and strategies that redefine engagement and ROI.

Feb 26, 2024

Product Level Video for Auto Retailers: Q&A

In January 2024, Meta announced its new, exciting format for inventory ads: Product Level Video (PLV). We sat down with our Marketing Specialist, Daniella, to learn what all the buzz is about and what it means for auto retailers.

Jan 30, 2024

Car ads at the tipping point

Digitalization, online advertising, automation… when changing human behaviour and business practices reach a critical mass, it can happen very fast. Seemingly getting a life of its own.

Jan 16, 2024

The hottest retail trend in 2024

Technically and visually, the world’s used car retailers lead the way in consumer goods advertising.

Sep 16, 2024

Introducing Phyron App™: the Fastest Way to Get Your Inventory Online

Take a minute to think about how you get imagery of your inventory to your marketing channels. If you’re anything like most of the dealerships we’ve spoken to, you’ll need to ...

May 24, 2022

We help car dealers attract buyers by improving how they present the cars online

The first problem with most dealer ads is that the pictures are too dull to attract and engage the buyers.

Apr 25, 2022

The larger the dealer, the greater the gains

She studied Law in the UK, and gained a wealth of business and marketing experience working across the EMEA region. Automation has long been a special interest of hers, and inspired by her family history she speaks 5 languages.

Nov 15, 2024

He brings machine learning to life

Noel Johansson, Phyron: ”The next big thing will be hyper-personalization."

Oct 23, 2024

Phyron AI, the American way

What happened in Vegas will NOT stay there.

Oct 9, 2024

Boosting the advertiser experience in Italy and Spain

”The most rewarding part of my job is witnessing their satisfaction when realizing the benefits.” says Mauro Genco

Aug 26, 2024

Secrets of a targeted content strategy

Creating a hub for all things automotive marketing.

Aug 19, 2024

Unlocking the code of informed decision-making

He is using his experience from McKinsey and TikTok to sharpen the edge of Phyron’s data.

Jul 15, 2024

Wanted: Top-notch transatlantic talent

Stephanie Houston is Phyron's new Head of Talent, now mainly focused on the company's continued expansion across North America.

Jul 3, 2024

The human side of SaaS performance

”Think generously about clients’ needs.” says Matthew Worthington from Phyron

May 27, 2024

Is your “corporate culture” real? Genuine? 

Fedora Artyushyna "By gathering competence from different walks of life … and different parts of the world … we build a truly inclusive and creative work environment.”

Mar 27, 2024

The brand builder

She spent a quarter century with car sales and marketing in the UK, Australia and Sweden

Oct 21, 2024

AI in Action: Practical Use Cases for Automotive Marketers

Nov 7, 2023

Four ways to AI Automation

Find your nearest dealer event in November

Aug 3, 2023

Artificial Intelligence (AI) will be selling cars by 2025

Who will sell you your next car? Or maybe the better question is 'what'...

May 30, 2023

Key Takeaways from May's Exciting Auto Industry Events

The auto industry is shifting gears. Dealers tapping into the potential of marketplaces … going all-in on digital … video first … AI and automation in everybody’s focus.

May 8, 2023

Your Perfect Spring Date

Lisbon...Verona…Paris...Find your perfect car date in May here!

May 19, 2022

Car ad pioneers in 13 countries

Analyzing the result from 10,000 car dealer ads published in Q1 2022, a major publisher of classified ads found that Phyron’s video ads resulted in 50% more views than regular ads.