We’re in a world of TikTokification and in 2025 and beyond, video ads will become even more crucial in reaching new customers.

Over 80% of time online is now spent on social media consuming video so if you’re not yet creating video content and embracing tools like Meta's Automotive Inventory Ads then you could be missing out on a big chunk of customers.

At Phyron, we’re constantly keeping an eye on these changes in customer behaviour and we use these consumer trends - alongside your helpful feedback - to shape the products we create.

Today, we’re excited to announce three new ad designs we’ve built to keep you ahead of the curve. These are Beacon, Flare and Lucent and all are now available to Phyron Paid Ads customers.

Here’s some more detail on each new design.

Beacon

This design uses circulating "glow lines" around the car to create a striking cinematic effect. The visually captivating style makes the video stand out, grabbing attention while keeping the audience engaged.

Flare

This design takes a sleek and minimalist approach, making the car the star. Its polished, modern aesthetic is ideal for ads that captivate through simplicity and leave a lasting impression.

Lucent

This design emphasises simplicity and clarity, featuring a clean, unstructured layout for a refined look. By focusing on essential details, it delivers the message effectively, making it ideal for impactful and memorable advertising.

Plus, we’ve added over 20 new tracks to our library

As part of this product release, we’ve also included over 20 new music tracks for you to choose from.

These are inspired by commercial and advertising trends from the US, and are designed to further improve the ad performance of our American clients and partners.

However, these new tracks will be available to all Phyron customers across the globe - so do feel free to test them in different regions if they fit your brand.

How to start advertising with these new designs

If you’re an existing Phyron customer, all you need to do is get in touch with your Account Manager so they can give you all the details and get you set up.

If you’re yet to join us, you can book a (totally free) demo and one of our team members will take you through our Paid Ads product plus anything else you need to know.

Our tech team will be building and releasing even more features in the coming months, so make sure to follow our LinkedIn page.

And as always, if you have any questions you can put them to us through our live chat feature in the bottom right hand corner.