Based in Turin, Italy, with a passion for cars. An impressive track record in international marketing and sales. Qualified experience in automation. Degrees from universities in Europe and a two-year language course in China.
Welcome to Phyron Antonluca Braghin. You certainly tick all the boxes! Exactly what will you do for us here?
”Thank you, Rolf. I will primarily focus on sales and business development in southern Europe. Develop our established customer relations further, open new doors and extend our effective market reach throughout the region.”
That’s a pretty big area …
”Yes, and I have great respect for the challenge. But, having worked in south and central Europe for many years, I’m very familiar with the different cultures, not least business cultures.
”And I’m not starting from scratch. The Phyron product suite has already been adopted by many dealers. But there is still a lot to be done.”
I’m impressed by your unusual language skills. Chinese, huh? Should come in handy as Phyron continues to expand around the world.
”Haha! Yes, can’t wait to take the opportunity to expand the markets. But let’s focus on the job to be done here and now.”
Good idea. But before I let you go ... could you please tell us something about yourself, outside of work, I mean?
”What can I say? I was born and bred in Liguria … I live in central Turin, or Torino as we say here, with my girlfriend and a 2 year son. A good life, we have been together since school, and I’m a family man. We have a cat, too, and several dogs in the family. A good life, indeed.
”I also seek to apply that idea in business. Lasting, mutually rewarding relations. I look forward to do that, together with Tina Sadeghi and her experienced customer success team.”
