Another day, yet another mind-boggling AI break-through. Is that good or bad?
Are real writers, designers, and photographers screwed now? somebody in my Linkedin flow asked the other day.
Are we ALL screwed, algorithms invading our work and lives, making our hard-earned knowledge and skills obsolete? Will we even have a job? And, what happens if we all lose touch with human reality?
Each new mind-blowing version of ChatGPT, Midjourney, and other AI tools continues to push the limits of that word: reality. And raises a bunch of ethical, legal, mental, philosophical, and business questions.
As a non-techie I sometimes wonder where to draw the fine line between useful, time-saving work tools and total loss of authenticity and identity.
Today it’s still rather easy to recognize the difference between qualified human writing and a perfectly correct but boringly faceless GPT text. For better and for worse, the visual magic boxes seem to have come a bit closer to human eye and mind perfection.
Don’t get me wrong, I LOVE the idea of materializing ideas, dreams, pure fantasy, entering new and unknown worlds. Like in literature, art, and movies. But, like most people I get horrified when the new tricks are used to falsify real issues, real events, real products, and real people. And that's no science fiction, it is happening right now.
Working with AI video as a sales and marketing tool, I feel perfectly comfortable with the new technology. Applied for used car ads, the whole point is to present each vehicle exactly like it is. Showing more details, highlighting what’s most important for the buyer in studio-quality video and images. Bringing the cars alive before the buyers’ eyes ... in the dealer’s online showroom, in classified marketplaces, in social, and ln paid media like YouTube and TikTok.
Some people may be scared by the fact that we do it for thousands of unique cars within a couple of minutes. But that’s simply telling the truth better, faster, and more cost-effectively. And more truthfully.
In case you wonder, I wrote this all by myself.
Oh, the photo? Say hello to Tina Sadeghi, Phyron’s Team Leader of Customer Success. Here seen admiring the spirited imagery of a one-and-only vehicle. Authentic competence at work.
Rolf Andersson
Phyron Writer and Editor
