When your buyers want to know …
The educational aspects of Sales and Marketing are often neglected in favor of more … well, commercial expressions and messages. It sort of comes with the territory.
Images and video are rightly and frequently celebrated for their emotional and persuasive power, but can be outdstanding educational tools, too.

CUSTOMERS’ QUEST FOR INFORMATION
"Educational”, as in informative and easy to grasp … guiding the buyer through rich and complex specifications. Technical details, functions and features relating to performance, economy, safety, environmental impact, and other vital parameters.

That’s a pretty tall order, but every little effort counts. Not only for the deal at hand — a generous approach to information and guidance can be a vital aspect of dealer branding, too.

One frequently discussed issue in the academic world these days is (you guessed it) artificial intelligence. Another hot issue is video. Unlike AI, the academic and commercial benefits of Video have been recognized for ages. Video combines visual and voice presentation of complex realities, and the combination of AI automation and Video can be extremely powerful.

Car dealers around the world deal with these issues every day. Many buyers find it difficult to navigate the specifications of each car. A very human and thus universal challenge:
”Customers, especially our older guests, have informed me that they find the car videos very helpful in their quest for information,”says Thomas Gandolfo, Inventory Acquisition Specialist at Policaro Acura in Canada.

VISUAL CLARITY AND EASY OVERVIEW
Delivering informative car videos as a fully automated, easily affordable service to several thousand dealers, Phyron AI vldeos effectively reach millions of potential buyers every month.

”The combination of visual clarity, easy overview, and voice-over should please any teacher,” says Tina Sadeghi, Team leader of Customer Success at Phyron. “Better informed buyers means better business and happier dealers. Win-win.

Rolf Andersson
Phyron Writer and Editor