Whether you advertise a new or used car or more lightweight commodities, consumers are bound to respond (or fail to respond) in various ways, for a variety of reasons.
When these consumers consider buying a car, but don’t know exactly what they are looking for, they are probably not ready to buy anything right now.
In that case, make them at least appreciate and feel at home on your site. Not just by showing the right kind of cars in the most attractive and engaging way. Show that you are a modern, inspiring source of knowledge and information. So they might come back when the time is right.
Even a small ad gives the buyer a first impression (good, bad, or indifferent) of the car dealer. Potential buyers might also, for example, appreciate and remember indications of, say, electric cars know-how, fast delivery, local community support, or affordable lease plans. Even though they don’t actively search for it.
Attract and engage
What if all you could convey any such differentiating benefits and values inside the car ads themselves, right there with detailed features presented in a more appetizing and exciting way? What if all the ads on your product pages, in web media or on Facebook could lead straight onto built-in trigger points to alert your sales staff? Automatically, in real-time? What if you could do all that?
Well, now you can. For every single car, new and used, in your catalogue.
When car buyers ARE aware of their needs and likes, actively looking for a specific model or brand, it is not just a matter of selling a car. It’s about their buying it from YOU, rather than from somebody else. And you want them to buy it NOW rather than next month or next year. Unfortunately, both these behaviors are difficult to trigger through a regular standard-size used car ad.
A hundred cars? Or three thousand?
More than 900 car dealers around Europe (and quite a few around the world) are now systematically using video-based ads for all their cars in stock. Because it works, whether you’ve got a hundred or three thousand cars to sell. Because they get results: Attracting more buyers, selling cars faster, with lower total selling costs. It’s easy, it can save you a great deal of money, and you can be up and running within a few weeks. So, just do it, don’t be left behind.