“A great design creates an emotional response, making the owner think the manufacturer put thought and care into this expensive collection of parts.”
This statement is a direct, unashamed steal from an enlightening article by Adrian Clarke in Hagerty Media (July 2021). Read the article.
But, before you go there: As a sales or marketing person, you might be even more interested to know how that great design is communicated, how that “emotional response” is ensured with potential buyers. In every model version, with its specific specs and accessories. Not only in ads or the physical showroom but in every conceivable digital channel too. Phyron’s Automated Video solution is doing exactly that.