AI-generated ads: The newest trend among Scandinavian auto marketplaces

On december 23, 2020, an article was published by Lars Herlin at Digital Auto Retail. The article describes the latest trend among Scandinavian Auto Marketplaces: AI-generated ads. Phyron is pleased to share a draft of the article with you;

AI-generated vehicle display videos have become increasingly popular among Scandinavian horizontals. Schibsted-owned was the first marketplace to offer AI videos. Wayke in Sweden followed soon after. Now Phyron, the company behind Wayke’s product, is looking to bring the product to an international audience.

The AI creates the video from existing photos supplied by the dealer, adding in text and the dealer’s branding. “Nothing engages a buyer more than a video of a product — it creates emotions and feeling,” said Kellquist, CPO at Phyron. “But most automotive classifieds do not offer this option to dealers or advertisers.”

In an interview with the AIM Group, Wayke’s CEO Martin Fransson said Phyron has significant potential. “Phyron is a good service and is easy for dealers to use,” he said. “Video media is increasing exceptionally and is an important part of the customer journey towards a new car.”

Fransson believes that Phyron’s new AI software will revolutionise the way cars are presented on automotive verticals when it’s adopted by other classified companies.

Phyron has also teamed up with Carweb, the leading automotive software and marketing provider in Norway. Dealers can create videos and post them on listings hosted by, which owns Carweb. (Finn is owned by Schibsted.. It also plans to develop the software for real estate and recruitment marketplaces…

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Never mind the advanced technology. To fully recognise the power of Phyron in your marketing strategy you’ve got to see it with your own eyes.