In September 2020, Swedish car manufacturer Volvo (owned by Zhejiang Geely) announced its acquisition of Upplands Motor, a major multi-brand reseller with a number of

Many years ago the great Philip Kotler famously summarized modern marketing in “the 4 P’s” (Product, Price, Place, and Promotion). If you are in vehicle

The shift towards electric cars and other vehicles (ev:s) has only just begun. One part of the equation is cars with increasingly powerful batteries and

In spite of changing customer expectations and new, resourceful challengers, many automotive retailers carry on, stuck in old ruts, towards the unavoidable tipping point. A

The concept of “mass customization” was first introduced by Stan Davis some 30 years ago. It has later been defined as “the process of delivering

Patrick Kämpe started Linux and Unix programming at the tender age of eleven. Now, as Phyron’s Chief Technical Officer he manages the company’s international development