15 divisions, 300 product pitches – and ONE visual story

Can you afford the ultimate solution? In large companies there are almost always a huge gap between product/segment vs corporate marketing; a gap that virtually guarantees the inefficient use of the company’s total resources. What kind of impact can you even hope to achieve after dividing an already moderate marketing budget into 10 or 20 […]

A proven shortcut into Google’s first page

Would video really make it 53 times more likely to reach the top of Google? Such a claim (made by an interactive agency a couple of years ago) seems to be slightly exaggerated. But, after scrolling statistics from more reliable sources, there should be no doubt that video would give you the most effective shortcut […]

The imminent death of boring online sales

It doesn’t really matter if you’re selling fashion, shoes or other goods online: if your goods or services are presented in miniature pictures and boring text, you will soon lag behind your more forward-looking competitors.   Inspired by a world of vivid entertainment, today’s consumers increasingly lead their lives and do their shopping to the tune […]

Could your family survive three months without a car?

Unique experiment reveals opportunities and challenges Today, governments, universities, commercial companies and NGOs around the world are pushing themselves to find answers to the environmental challenges without losing the conveniences of modern civilization. In 2018 the University of Umeå in northern Sweden asked 10 ordinary families with kids and teenagers to leave their family cars […]

BOOSTING THE HOME BUYING EXPERIENCE

A real-life adventure – at any age The first time me and my young wife bought a house, we were twenty something and expected our third child, it wasn’t really about the more than doubled floor space, or the size of the garden. It was rather about claiming our space in the grown-up society, owning […]