In the eye of the storm – that’s automotive marketing

Extreme challenges and opportunities Throughout my more than 15 years in marketing and distribution I have always felt the winds of Change. Radical change – in several industries – as the unavoidable consequence of digitalization, global competition and new environmental challenges. But never as intense and exciting as here and now. The very pace of […]

First car distributor to apply a fully automated video solution

DIN BIL with the Volkswagen brand is the first company in the automotive world to introduce a fully automated video solution. In just a few years digitalisation has radically transformed the buying journey for cars. Today a rapidly growing share of the journey takes place online, and with successively fewer visits to the physical showrooms. […]

”I couldn’t believe it was true!”

Enhanced impact and higher conversion rates In her former life as an SEO consultant Ms. Lydia Nyberg acquired profound insights into several industries, but specialising in eCommerce. She especially found the element of cut-throat competition, and the opportunity to make a real difference, both exciting and challenging. Says Lydia: “What I really love about marketing […]

Automated video hits the UK

Swedish martech entrepreneurs reinvent eCommerce marketing    How do you apply video, the world’s most efficient marketing tool to thousands of unique products in real time – from online product pages through to social media? That’s not a million dollar question anymore. A few years ago, a team of Swedish seasoned martech entrepreneurs established Phyron […]

My grandfather would have loved to use video in his retail stores

As a traveling salesman in the 1950s, my grandfather Lars toured the country in a bus selling exclusive ladies’ coats. Together with his partner, my grandma, he successively expanded the business, establishing 15 Modedrive fashion stores around the country. I spent a lot of time hanging around their flagship store in Solna, talking with customers […]