Will you fall for the irresistible power of a storyteller? Let’s try it out!

A storyteller’s very personal story Dead tired but full of adrenalin, my team was gathered in a crowded room, finishing the last details of our extensive video project. A project in which we had invested a zillion work hours and tons of creative energy through the past 18 months. The project that could restart my […]

Swedish fashion e-retailer tries out new marketing strategy – “It truly works!”

Swedish fashion retailer Johnells – a pioneer in automated video Johnells is one of Sweden’s oldest and most established but, in several ways most modern innovative fashion retailers. This multi-brand retail chain markets premium designer clothes for both men and women from the likes of Karl Lagerfeldt, Moschino, Versace Jeans Couture and others. Some of […]