Once upon a time…

SINCE THE BEGINNING OF TIME we have gathered around warming fires for shared protection, togetherness, and more or less inspired storytelling. The most loved and best remembered stories are often pretty simple, but told in a vivid, colorful and engaging way. Which, for most of us, has always been easier said than done.

According to Harvard Business Review, Robert McKee is probably the world’s best known and most respected screenwriting lecturer. In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting, he argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”

The emotional part is actually what elevates conventional business rhetoric into stories worth remembering.

Says Robert McKee:  

“Essentially, a story expresses how and why life changes. It begins with a situation in which life is relatively in balance: You come to work day after day, week after week, and everything’s fine. You expect it will go on that way. But then there’s an event—in screenwriting, we call it the ‘inciting incident’—that throws life out of balance. … All great storytellers since the dawn of time—from the ancient Greeks through Shakespeare and up to the present day—have dealt with this fundamental conflict between subjective expectation and cruel reality.”

Regardless of our own personal convictions, nobody can deny that one of the greatest stories of all time is about the birth of Jesus Christ. So, whether you prefer “Merry X-mas!” or a more non-committal “Happy Holidays!” we wish you a pleasant and inspired time of leisure and recharging – why not around your very own campfire.

The Phyron team