Automated video hits the UK

Swedish martech entrepreneurs reinvent eCommerce marketing   

How do you apply video, the world’s most efficient marketing tool to thousands of unique products in real time – from online product pages through to social media?

That’s not a million dollar question anymore. A few years ago, a team of Swedish seasoned martech entrepreneurs established Phyron Software to make video a viable option for marketers with an extensive product range. After a discrete launch early in 2019, leading Nordic eCommerce companies in Beauty/Fashion/Real Estate have already signed up, along with the main VW distributor for used cars.

“The Nordic market experience proves the benefits and UK companies will be quick to take advantage.”

This unique SaaS solution is now made available also in the UK. Says the company’s UK representative Andrew Dempsey:  

“The UK is a highly competitive market, and sales and marketing executives are a demanding audience, but this is a truly game-changing innovation. The experience in the Nordic market proves the benefits and UK companies will be quick to take advantage.”

Technically, the company’s product feed or API is automatically transformed into individual, high-performance videos, resulting in dramatically improved results.

Phyron